House of Astrid & Miyu

Step inside the House of Astrid & Miyu (HOAM), the immersive flagship store in Soho. 

Astrid & Miyu is internationally celebrated as being more than just a jewellery brand.

Best known for their signature ear stacks, their jewellery pieces are inspired by the beloved city of London from arts and architecture to vintage pieces and Mother Nature. In their mission to revolutionise the jewellery experience, they have introduced cutting edge design methods, such as 3D printing, to add a modern flare to their pieces.

Astrid & Miyu's vision is to bring contemporary designed jewellery and make it accessible to everyone, building their wardrobe around jewellery season after season.