What's On
Experience Soho day to night
Unmissable pop-ups. Unique brand experiences. Buzzing pubs, clubs, and bars. Celebrate the unique culture of this West End district of entertainment. Soho has it all, 24 hours a day.
Easter in Soho
Make this long weekend one to remember in Soho. From shopping the latest trends on Carnaby Street to discovering hidden independent boutiques, Soho is a shopper's paradise. Treat yourself to everything from casual bites to indulgent dining at world-class dining spot, then settle in for an unforgettable night of theatre at one of the West End's world class theatres. With buzzing foodie hotspots, brilliant shopping, lively bars and culture on every corner, Soho promises the perfect mix of entertainment and relaxation for the family this Easter weekend.
Book Your Theatre Tickets
In the heart of theatreland
Make your Soho visit memorable with trip to the theatre this summer. From world-famous plays to iconic musicals, sing-a-long in Soho. Book your tickets via our official partner, London Theatre Direct to find the best deals on the hottest seats.
Kingly Court Presents: Soho Sounds
This April discover Kingly Court Presents: Soho Sounds, a brand new free-to-attend live music residency created in partnership with Soho Radio. Running every Thursday-Sunday throughout April, Kingly Court will welcome a line-up of DJ's and live acoustic performances, perfect for enjoying al-fresco this spring.
Turning up the heat: Heard x Akoko
World-class chefs, Heard's Jordan Bailey and Akoko’s chef-founder Aji Akokomi have come together in the kitchen to create a limited-edition menu like no other. A taste of West-Africa, at Heard. At the centre of the collaboration, The Akoko: a thick British beef patty burger seasoned with Aji’s fiery spice blend, and more. Paired with a Calabash Nutmeg Ice Cream Sandwich and wine & beer pairings, this is not one to miss. Available daily at Heard.
Spend Bank Holiday Weekend in Soho
Looking for a fun day out this Bank Holiday weekend? Look no further than Soho and Carnaby Street, packed with foodie hot spots, your favourite brands, entertainment and more. Create the perfect long weekend in the city with our guide to spending your Bank Holidays in Soho.
Discover Drinking & Dining Offers in Soho
Explore a selection of exclusive drinking and dining deals from your favourite bars and eateries in Soho. Featuring limited-edition menus, special dishes making a guest appearance and tempting drink offers, these handpicked highlights bring great value to every Soho visit.
Record Store Day in Soho
Vinyl collectors and music lovers unite for the UK's 19th Record Store Day this April. Celebrating the unique culture of record stores, visit Soho to discover London's most iconic spots, special vinyl releases, in-store performances and more. Stay tuned for more information coming soon.
Sustainable Shopping this Earth Day
From climate-positive fashion to biotech-powered beauty, Soho is full of brands proving that style and responsibility can go hand-in-hand. Whether you're refreshing your wardrobe or looking to shop more mindfully, discover our guide to sustainability in Soho this Earth Day.
The London Marathon in Soho
Calling all London Marathon 2026 runners! Don your medal with pride in Soho for exclusive offers across your favourite brands and restaurants. Stay tuned for more information coming soon.
PURESEOUL x Real Barrier Pop-Up
Discover the PURESEOUL x Real Barrier pop-up on Carnaby Street with a series of exciting activities in-store. Play the in-store Tetris game for the chance to win free products, a colour analysis session or a day at the CUBE for you and a plus one. The first 45 customers who spend £25 or more on Real Barrier will receive a treat, and join the Building Blocks game to win a free scrunchie and face mask!
Check in at Self Space
April feels like a good time to check in. Not a full reset. Not a big overhaul. Just a bit of space to notice what’s been building - and what you might need. If that means talking it through with someone, Self Space is here for that. Get 20% off your first Therapy or MOT session with the code SOHO20 until 10th May. Applies to: • 50 or 90-minute Therapy sessions • 50-minute MOT Check-in • 90-minute MOT Deep Dive
Miffy Baby & Home Pop-Up
The first of its kind, the Miffy Baby & Home store has opened on Newburgh Street! Pop by the store to discover a wide range of baby and home focused products and collections. Discover clothing, hosiery, bedroom, bathroom and feeding accessories, baby plush toys, ceramics and more.
Miffy Pop-Up
Celebrating 70 years of the iconic character, Miffy has popped up on Newburgh Street. Make sure to stop by and discover a range of Miffy merchandise, perfect for gifts or adding to your collection!
Spend the School Holidays in Soho
Fun for the whole family
Kickstart your family adventure this school holidays in Soho, with plenty to keep you and the little ones entertained. Shop your favourite brands, indulge in some family-friendly dining and discover the never-ending entertainment of the West End.
Thai New Year at Rosa's Thai
To celebrate Songkran, Rosa's Thai have partnered with Singha beer to give guests the chance to win a trip to Thailand (including flights and a 5-night stay in Bangkok) when they book a table to dine this April. The restaurant will also be running two limited-edition Songkran Specials for the month: Larb Gai (Minced Chicken Salad) and Pineapple Fried Rice.
OMNES Pop-Up
British conscious fashion brand OMNES has returned to Carnaby Street with their latest pop-up store. The store offers something for everyone with the latest collection, alongside festive partywear, and for the first time, the Winter Bridal Collection; a limited-edition collection of bridesmaid dresses and modern, casual wedding looks designed for the cool, contemporary bride.
The Soho Food Feast
Back for it's 15th year!
Raising vital funds for Soho Parish Primary School, The Soho Food Feast is an annual charity food festival. Featuring signature dishes from your favourite local restaurants, live music and family activities, there's something for everyone to enjoy. Once inside the venue, everything is bought with food tokens, available to buy at the token stall. In exchange for a paid token, you can try a tapas-sized dish from a cohort of amazing eateries!
Pride in Soho
Celebrate Pride month in Soho and Carnaby Street with your favourite brands offering exciting limited-edition products, charity donations, and more throughout June, there is plenty to see and do to celebrate Pride in London. Stay tuned for more information coming soon.
De La Vali Pop-Up
Now open, experience the fashion pop-up by Ibiza summer inspired brand, De La Vali. Expect bold prints, long floaty bohemian dresses - perfect for making a statement this season. Plus discover a showcase of their Bridal collection, available for walk-ins or private appointments.
Plan your visit to the neighbourhood
Explore the neighbourhood
Build an itinerary, plan your travel, book your stay in a hotel, research theatres, galleries and museums and immerse yourself in the neighbourhood.
London Fashion Week
Celebrate incredible British and UK based brands this London Fashion Week in Soho. As London's fashion hub, discover independent designers, thriving British fashion brands, luxury shopping experiences and more.
Here to stay
Extend your stay
From luxury boutiques to affordable restings, find the ultimate stay in Soho with the variety of hotels in the neighbourhood and surrounding West End area. Book your stay to extend your Soho experience.
Live music at Ain't Nothin' But
20 Kingly Street
Join Ain't Nothin' But on Monday evenings for their Blues Jam. From 8pm - 1am, bring your instrument, sign up to their list and show us what you've got.
Comedy Clubs in Soho
Soho Comedy Factory
Discover some of London's top comedy talent with up-and-coming comedians to surprise big names. Laugh your way through the evening in Soho.
Martin Parr: A Fair Day
The Photographer's Gallery
Discover a print sales exhibition of black-and-white photographs from rural Ireland in the early 1980s, capturing fair days and vibrant communal gatherings in a changing Ireland.
Drapers Accord on Kingly Street
Bespoke tailoring house Drapers Accord has launched on Kingly Street. Rooted in heritage craftsmanship and modern sartorial innovation, Drapers Accord brings a bold new energy to the world of menswear while honouring generations of tradition. Founded by Khalil Khaliqiar, the tailoring house is built on a legacy that spans three generations of textile and tailoring heritage, beginning in Afghanistan and evolving through the heart of London’s tailoring community.
A short walk away...
Experience a full day in the West End and explore nearby London neighbourhoods
10-15 MINS WALK FROM SOHO
Covent Garden
London's living landmark, discover every corner of Covent Garden to uncover Seven Dials and Neal's Yard and visit the iconic Market Building and Piazza. The world-famous shopping, dining and experience destination is home to 300+ global and independent brands.
5-10 MINS WALK FROM SOHO
Chinatown London
Located on the outskirts of Soho, Chinatown London is a thriving dining destination bursting with East & South East Asian flavours. Eat and drink your way through over 70 restaurants and bars.