What's On

PleasingLand London Pop-Up

Opening soon, 12pm-7pm

Shop Pleasing best-sellers and new, wild, wonderful things that’ll line the colour-happy shelves of the PleasingLand London pop-up. Browse exclusive London-specific accessories, the Play Jacket and Shorts (which you won’t find online), and tees with much to say. SMELL: A Pleasing Fragrance experience that’s part video game, part matchmaker, and part nose. Everyone’s a winner once their perfect scent is revealed. HEAR: Inside the Pleasing x Loop Discovery Room, four immersive sound worlds engineered to let you feel the Loop effect in real time. Consider it a listening party for your nervous system. TOUCH: For a tangible memento of your time in PleasingLand, a photobooth that prints real photos (with a London-only surprise developing right before your eyes).

England Pop-Up Store

Open Monday-Saturday 10am-8pm and Sunday 12pm-6pm

This summer, discover the first-ever official England pop-up store, in partnership with official retail partner of the FA, Fanatics. The store is bringing fans closer to the action with the latest England kits, must have merchandise, limited-edition releases, in-store promotions and more throughout the tournament. Coming to Soho this 12 June, shop The England x Nike x Palace drop at Palace's Soho store, as Palace brings together football and streetwear for a collection that honours the famed English national team.

Klayd Pop-Up

Visit the first-ever Klayd summer pop-up this June, showcasing their luxury basics to make people feel empowered. Their clay-like essentials are designed to sculpt and smooth your natural curves for a flawless finish. Come discover KLAYD in person, try on your favourites, and be the first to experience what’s next. 11 June, 1-9PM 12-23 June, 9AM-9PM

Watch the World Cup in Soho

Celebrate the world's biggest football tournament from 11 June - 19 July with the best venues in and around Soho. Explore our guide, book ahead and secure your spot for every match.

The Spirit of Soho - Under refurbishment

One of Soho's most celebrated artworks is soon to be under refurbishment to carefully preserve its vibrancy and cultural significance for years to come. We're giving this much-loved landmark the attention it deserves so it can continue to celebrate Soho's creativity, history and community. Stay tuned for more information.

Frida: The Making of an Icon

Step into the life and legacy of Frida Kahlo: revolutionary artist and global icon at the Tate Modern. Live from June, visitors can discover the extraordinary story of how Frida Kahlo became one of the most influential artists of all time, a cultural phenomenon, and an internationally recognised commercial icon. The exhibition will showcase over 30 of Kahlo's most iconic works that introduce her 'many selves' - wife, intellectual, modern artist and more alongside treasured jewellery, photographs and memorabilia.

Discover Drinking & Dining Offers in Soho

Explore a selection of exclusive drinking and dining deals from your favourite bars and eateries in Soho. Featuring limited-edition menus, special dishes making a guest appearance and tempting drink offers, these handpicked highlights bring great value to every Soho visit.

Book Your Theatre Tickets

In the heart of theatreland

Make your Soho visit memorable with trip to the theatre this summer. From world-famous plays to iconic musicals, sing-a-long in Soho. Book your tickets via our official partner, London Theatre Direct to find the best deals on the hottest seats.

Miffy Pop-Up

Celebrating 70 years of the iconic character, Miffy has popped up on Newburgh Street. Make sure to stop by and discover a range of Miffy merchandise, perfect for gifts or adding to your collection!

OMNES Pop-Up

British conscious fashion brand OMNES has returned to Carnaby Street with their latest pop-up store. The store offers something for everyone with the latest collection, alongside festive partywear, and for the first time, the Winter Bridal Collection; a limited-edition collection of bridesmaid dresses and modern, casual wedding looks designed for the cool, contemporary bride.

Father's Day

Whether you're celebrating with a grandad, uncle, a fatherly figure or friend, Soho has everything you could possibly need for a day to remember. Stay tuned for more information coming soon.

Spend the School Holidays in Soho

Fun for the whole family

Kickstart your family adventure this Summer Holidays in Soho, with plenty to keep you and the little ones entertained. Shop your favourite brands, indulge in some family-friendly dining and discover the never-ending entertainment of the West End.

Pride in Soho

Celebrate Pride month in Soho and Carnaby Street with your favourite brands offering exciting limited-edition products, charity donations, and more throughout June, there is plenty to see and do to celebrate Pride in London. Stay tuned for more information coming soon.

London Fashion Week

Celebrate incredible British and UK based brands this London Fashion Week in Soho. As London's fashion hub, discover independent designers, thriving British fashion brands, luxury shopping experiences and more.

Live music at Ain't Nothin' But

20 Kingly Street

Join Ain't Nothin' But on Monday evenings for their Blues Jam. From 8pm - 1am, bring your instrument, sign up to their list and show us what you've got.

Comedy Clubs in Soho

Soho Comedy Factory

Discover some of London's top comedy talent with up-and-coming comedians to surprise big names. Laugh your way through the evening in Soho.

Drapers Accord on Kingly Street

Bespoke tailoring house Drapers Accord has launched on Kingly Street. Rooted in heritage craftsmanship and modern sartorial innovation, Drapers Accord brings a bold new energy to the world of menswear while honouring generations of tradition. Founded by Khalil Khaliqiar, the tailoring house is built on a legacy that spans three generations of textile and tailoring heritage, beginning in Afghanistan and evolving through the heart of London’s tailoring community.