Cubitts

Cubitts was founded with the belief that spectacles should be loved, not tolerated. Wanted, not needed. That poor eye sight is a blessing, not a curse. They want to modernise the three century old spectacles industry, without compromising on meticulous attention to detail, combining modern technologies with traditional craftsmanship. Cubitts make spectacles and sunglasses that are designed to outlive their wearer, from carefully chosen materials, and fitted with state-of- the-art lenses. And offer a range of products and services that keep frames in fine fettle.

Cubitts’ very first store, Cubitts Soho is a 19th century shopfront on the corner of the historic Ganton and Marshall Streets, designed in homage to Soho’s colourful past. Four frame silhouettes are available exclusively to Cubitts Soho, drawing on the area’s rich history. Silhouettes based on those worn by Soho locals Colin Wilson and Eric Clapton, one drawing on the infamous Colony Room that once occupied Dean Street, and a ‘television-set’ frame paying homage to the first demonstration of John Logie-Baird’s invention on Frith Street.