Jimmy Fairly

Jimmy Fairly, the coolest optician in town. Created to revolutionise the eyewear industry, Jimmy Fairly was founded in 2011 with a clear mission: high-quality glasses at fair prices with a positive social and ecological impact. With more than 130 stores across Europe, their one-of-a-kind boutiques are built to bring fashion and simplicity back into the eyewear world. They’ve also donated over 1 million pairs of optical glasses to people in need through their buy one give one program.

At their Soho store customers can explore a wide selection of optical and sunglass frames, which start at three price points of £100, £135 and £150. The store also offers comprehensive eye tests, and expert knowledge of both vision and style. The brand understands the importance of eye health and offers professional sight examinations conducted by their team of qualified optometrists. These tests ensure that customers receive personalised recommendations tailored to their specific needs, helping them find the perfect pair of prescription glasses or sunglasses. Jimmy Fairly also offers an excellent aftercare service to all of their customers, including any adjustments or repairs to keep all frames in the best condition.

At the Jimmy Fairly Soho store, customers have the unique opportunity to fully customise their lenses by selecting from a wide array of colours to suit their personal style. Whether you prefer a soft, sunny yellow, a delicate shade of pink, or a subtle light blue, you can tailor your lenses to perfectly match your vision and fashion preferences. The store’s customisation service ensures that every pair of glasses is as unique and vibrant as the individual wearing them.