Lazy Oaf

Founded by Gemma Shiel from a North London Garage in 2001, Lazy Oaf is a design-led lifestyle brand with a history of doing things our own way. What started with hand-printed T-shirts sold from a stall in East London has now become an established independent brand, celebrating creativity, collaboration and community first, and the commercial bit second (sorry bank balance).

Lazy Oaf’s first and only physical store is the place to be, nestled off the main street, their flagship store features hand-drawn wall illustrations by founder Gemma Shiel. Across two floors, you can find all the latest collections with the help of their small but mighty Oaf team on hand to help.