24 Hours of Sweet Treats in Soho
Morning: 9am-12pm
9am-10:30am
EL&N
📍35 Great Marlborough Street
Named the world's most Instagrammable café, grab some breakfast at EL&N. Order from a delicious collection of freshly baked cakes and desserts for a morning sweet treat. Menu highlights include the Rose Cake, Oreo Cheesecake and Vegan Chocolate Cake.
10:30am-12pm
The Photographer's Gallery
📍16-18 Ramillies Street
Next, stop by The Photographer's Gallery, the UK's first public gallery dedicated to photography as an art form. The gallery displays a range of works from experts to novices, with regularly changing exhibitions and events.
Afternoon: 12pm-5pm
12pm-12:30pm
Berwick Street Market
📍Berwick Street
Now make your way to Berwick Street to discover one of London's oldest food markets. Berwick Street Market is said to have opened in the 1770s, and is still thriving today, hosting a range of international street food traders. Grab some lunch (maybe try a new cuisine?) and explore the buzzing market.
12:30pm-2pm
Polpo
📍41 Beak Street
After exploring the market make your way to Polpo for some traditional cicchetti. Discover a range of Venetian small plates perfect for sharing as a light lunch, think fresh calamari and meatballs full of flavour. Finish off your final course with an Italian dessert favourite, Tiramisu.
2pm-2:15pm
Spirit of Soho Mural
📍Broadwick Street, on the side of RS No.9 on Carnaby Street
Your next stop is The Spirit of Soho Mural on Broadwick Street. Created in 1991, the colourful mural celebrates the characters and venues which make Soho so special. The mural is crowned by St Anne, with her skirt forming the area's streets and lanes, with popular Soho institutions intertwined in the design including the Palladium, Carnaby Street and Ronnie Scott's.
2:15pm-2:30pm
John Lennon 'Imagine' Bench
📍Top of Carnaby Street, outside Liberty
Your next stop is the life-size sculpture of iconic singer/songwriter John Lennon. Created in 2009 by Lawrence Holofcener, the sculpture was brought to Carnaby Street in 2021 and could not be more fitting with Soho's musical history. Sitting on a bench with his arms outstretched, the sculpture makes for the perfect photo opportunity with one of the world's greatest musicians.
Grab a coffee from Starbucks or Pret A Manger and relax in the midst of the hustle and bustle of Soho.
2:30pm-3pm
Crumbs & Doilies
📍Kingly Court
Grab a dessert from Soho's best bakery, Crumbs & Doilies. The bakery bakes everything fresh in-store daily, from cupcakes and cookies to brownies, blondies and rocky road.
3pm-3:30pm
adidas Originals
📍8 Foubert's Place
Time for some sneaker shopping at the adidas Originals store, exclusive to Soho. The flagship store is a streetwear style hub, stocking adidas' original, retro-feel collection including Sambas, Campus' and Superstar trainers.
3:30pm-4pm
Abercrombie & Fitch
📍39 Carnaby Street
A stone's throw away on Carnaby Street is iconic American clothing brand, Abercrombie & Fitch. Shop high quality apparel and accessories, perfect for finding everyday basics or the ultimate party outfit!
4pm-4:15pm
Shaida Walking
📍Carnaby Street-Broadwick Street junction
Next, visit Soho's iconic Shaida Walking artwork. Recognised across the globe for his iconic style, Julian Opie created the permanent public work that premiered in 2016 and has been walking ever since.
4:15pm-5pm
L'ETO
📍155 Wardour Street
Time for a sweet treat stop at L'ETO, a restaurant that focuses on the flavours of the Mediterranean in an all-day dining experience. The pièce de résistance is of course the irresistible dessert selection including home-made cakes and tarts decorated with fresh fruits.
Evening: 5pm - Late
5pm-6pm
The Blue Posts
📍28 Rupert Street
Your next stop is The Blue Posts on Rupert Street, a traditional Georgian pub that has been operating since 1739! Open until late, enjoy a casual drink and pub snack, with a selection of cocktails, wines and ales on offer.
6pm-8pm
Dirty Bones
📍Kingly Court
Next, head over to Kingly Court for dinner. Staying true to the New York-inspired comfort food, expect dishes like the tender BBQ Beef Short Rib, mac & cheese-filled Mac Daddy burger and free-range Chicken & Waffles. Finish with of one the restaurants iconic shakes. Refreshing and perfectly sweet, choose from the Honey - Vanilla gelato laced with honeycomb syrup, the Passion - Passionfruit sorbet and vanilla gelato with fresh passionfruit or the Shadow - double chocolate gelato with crumbled Oreo cookies.
If you don't fancy a shake, Dirty Bones also serves up a mean dessert menu including Oreo Cheesecake, Gelato Doughnut Sandwich and more.
8pm-10pm
Basement Sate
📍8 Broadwick Street
Grab a post-dinner cocktail at Basement Sate. The bar serves desserts exclusively, with cocktails designed to complement them, perfect if you still have a sweet craving. This underground bar is a hidden gem in Soho.
10pm-10:30pm
Donutelier
📍50 Carnaby Street
Before heading out for the night, stop by Donutelier on Carnaby Street for an exquisite dessert. Sit back and relax in the boutique bakery and watch the expert pâtissiers at work as they take the donut to the next level with their intricate designs and delicious flavours.
10pm-Late
The Little Violet Door
📍9 Kingly Street
Top off your night at Soho's favourite house party, The Little Violet Door. Styled on a fictional flatshare, guests can relax in the living room, play in the games room, or have a catch up in the bathtub. Indulge in a menu of cocktails including 'The Last Days of Disco', served with candy floss, the 'Never Been Kissed' with pink grapefruit soda and more, perfect for those with a sweet tooth.