Find your style
Shopping in Soho
A square mile of shopping waiting to be explored, Soho's retail rich district offers up everything from up-and-coming independent boutiques, globally renowned brands to pop-up one-of-a-kind concepts. Find historic department store Liberty London for designer names in accessories, beauty and homeware or take to the cobbled streets to experience Soho's cultural roots with record stores and fashion treasure troves.
Brands you love
Featured: Hot right now
APPAREL
PANGAIA
Globally renowned, sustainably led, unisex apparel bringing innovation to fabric design to Carnaby Street.
FASHION
END.
Standout streetwear and designer collections showcased in the Broadwick Street flagship
ACCESSORIES
Jimmy Fairly
Frame your face with a pair of new spectacles or sunnies from the latest eyewear addition located just off Carnaby Street
Axel Arigato
Sleek shoe brand with cutting edge design and luxe details, fusing Scandinavian minimalism with contemporary design.
A.P.C
Parisian apparel brand renowned for their classic jeans, offering a collection of women's and men's clothing and accessories which embody casual elegance.
FASHION & LIFESTYLE
Wolf & Badger
Home to the world's best independent and ethical brands with a mix of fashion, jewellery, accessories and homeware.
Reinvent your style
Switch up your style - from a new outfit, hairstyle or tattoo, reinvent your look in a neighbourhood known for paving the way for iconic style.
Celebratory shopping
Read our expert guide to marking the occasion with exclusive Soho and Carnaby Street shopping experiences set to make a lasting impression.
Discover
Carnaby Street
Globally renowned brands in the epicentre of London's West End culture and lifestyle
FIND WHAT'S FOR YOU
Womenswear
Soho – A neighbourhood that captures the creativity from independent and global brand names, just waiting to be added to your wardrobe.
Discover the latest season from womenswear style experts GANNI, Rixo and Stine Goya. Uncover a trinket of sequins, velvet and fringing with the UK flagship, Annie’s Ibiza on Newburgh Street or bold and brilliant collaborations in an ‘Only in Soho’ store by Lazy Oaf.
Menswear
From the tailored suited and booted styles of Mark Powell and Paul Smith to the cult classics of Fred Perry. Discover menswear on every corner of Soho’s iconic shopping district.
For the avid adventurer, visit Carnaby Street for The North Face and Oakley, find sportswear and apparel from adidas Originals, PUMA and sustainably driven PANGAIA. For the latest street styles and must-have collaborations, be sure to add END and Supreme to your shopping list.
Lifestyle
Shop the Soho way of life, from music and technology to homeware, explore the luxury lifestyle of Soho’s iconic department store, Liberty London.
World-famous for it’s music scene, uncover vintage and modern tunes with vinyl record stores such as Third Man Records, Sister Ray and Reckless Records.
Enhance your everyday with essentials from Japanese lifestyle brand MUJI on Carnaby Street or head to Berwick Street for homeware and accessories from A Day's March or Wolf & Badger.
Hair & Beauty
From a trim to a chop, find salons suited to your style across Soho or explore the lineup of leading skincare and beauty brands including MAC Cosmetics, Sculpted By Aimee, Benefit and Kloris. Take time for self-care at the salons with So.Shell nails, Skin Laundry facials or Live True London hair and search for the perfect scent across fragrance favourites Liberty London and Ffern.
Services
Home to one-of-a-kind experiences brought to you by world class brands across beauty, health, fashion and lifestyle, find the ultimate service for you in Soho.
Book in for an appointment at Soho barbers Jonny’s Chop Shop, piercing store Sacred Gold or tattoo parlour 33 Marshall Street. For the perfect gift, experience Astrid and Miyu’s welded bracelet workshop or a fragrance consultation at Ffern on Beak Street.
Accessories
Transform your style with a little help from these Soho stores. Frame your look with sunglasses and spectacles from Ray Ban, Ace and Tate, Jimmy Fairly and bloobloom, uncover timeless or trend jewellery from The Great Frog, Two Jeys, Metal Morphosis and Astrid and Miyu.
Shop shoes and discover seasonal must-haves from Havaianas, Birkenstock, Clarks Originals and Dr Martens, there’s something for everyone.
Sneakers
A sneakerhead’s haven with trainer stores dispersed throughout the streets of Soho.
For the latest trends, one off exclusives and must-have collaborations, find your fit across OG Kicks, END, Size?, Footpatrol, Uniform Standard and many more.
Kids
There’s something for everyone with a family shopping trip to Soho to discover fashion and accessories to match your mini me.
With flagship store collections by Carnaby Street’s IKKS Paris, Scotch and Soda and teen style from Foubert’s Place Mango Teen. Discover children's accessories from cap store New Era, trainers for toddlers at adidas Originals and their first wristwatch from Swatch.
SHOP
SOHO