New for 2024, Carnaby Street launched a brand-new Christmas light installation 'Into the Light' marking a bold evolution from the designs prior and creating an immersive experience that showcases an hourly light show.

A first for London, the ‘Into the Light’ installation brings a mesmerising experience to Carnaby Street. Featuring six-metre sculptural light forms and thousands of energy-efficient LEDs, the installation casts a warm, golden glow over Carnaby Street. Star-shaped installations at each entrance create a welcoming gateway, inviting Londoners and visitors alike into a truly magical atmosphere.

Positioned at the heart of Soho’s evolving cultural scene, ‘Into The Light’ brings an architectural approach to Christmas, marking the first step into a long term, more sustainable, five-year lighting scheme that will transform Carnaby Street into a must-see destination each holiday season. Designed by London-based creative production and design studio Sculptivate, this year's light display is a stunning blend of contemporary form and function, embodying a golden glow that reflects both Carnaby Street’s heritage and its role as a cultural tastemaker.