Women of Soho

Spotlighting the female-led brands of Carnaby Street and Soho.

As one of London's most creative neighbourhoods, on almost every corner you can find female leading brands and dining concepts that are worth celebrating.

Read our article on some of the standout CEO's, founders and creators.

Darjeeling Express

Asma Khan

Introducing Asma Khan, known as one of the UK and India's brightest culinary stars. Located on the third floor of restaurant playground, Kingly Court - Her Darjeeling Express is known as a must-visit for a homage of East and South Indian cuisines.

Asma leads as an award winning chef, best selling cookbook author and owner, with a team of 12 female chefs cooking up a storm in Soho.

Annie's Ibiza

Annie Doble

A treasure trove of sequins, corsets and frills, Annie's Ibiza is an ecletic mix of rare, one-of-a-kind pieces handpicked by Annie Doble herself. Located on Newburgh Street, the curated boutique is a must-visit just off of Carnaby Street.

Born and raised in England, Annie Doble’s love for fashion began at the young age of 14. From buying and selling vintage to working London and New York Fashion Week. Returning to Europe, Annie acquired a small store in the heart of Ibiza’s port where she began to sell her clothes. Annie has since built her brand independently to become Ibiza and now London’s best-kept fashion secret.

Annie has become renowned for her incredible archive of vintage and is an expert collector who travels to auctions all over the world to find the most hidden vintage gems. 

Missoma

Marisa Horden

British-born CEO, Marisa Horden began making jewellery by hand at her kitchen table while working as a media buyer at the Switzerland-based luxury goods company Richemont. In 2007, Hordern quit her job to focus on her 'side hustle' full-time, and within a few years found her jewellery stocked at department stores including Soho's own Liberty London.

Now with a prominent store located on the iconic Carnaby Street, Missoma is a Soho favourite for jewellery and piercing.

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