What's On
Experience Soho day to night
Unmissable pop-ups. Unique brand experiences. Buzzing pubs, clubs, and bars. Celebrate the unique culture of this West End district of entertainment. Soho has it all, 24 hours a day.
Chinese New Year in Soho
Join us this January and February to celebrate the Year of the Snake with Soho's celebrations of the Lunar New Year. From exceptional Asian dining to exclusive Chinese New Year collections available to shop. Stay tuned for further information on the iconic parade through the West End of London.
Louis Vuitton x Murakami Pop-Up
39 Brewer Street
French luxury fashion house Louis Vuitton has opened a pop-up store in Soho to mark the 20th Anniversary of its collaboration with Japanese artist Takashi Murakami.
Join us for Veganuary
Go meat-free this January with our guide to Soho's Vegan Scene. Eat well and feel good with vegan and vegetarian friendly restaurants and alternatives for Veganuary 2025.
Burns Night in Soho
Head to Goldies this Saturday to indulge in their Burns Night Special - A Haggis and Merguez Scotch Egg. Available exclusively for Burns Night.
Plan your visit to the neighbourhood
Explore the neighbourhood
Build an itinerary, plan your travel, book your stay in a hotel, research theatres, galleries and museums and immerse yourself in the neighbourhood.
Celebrate Valentine's Day in Soho
Romance is in the air this February with our guide to the ultimate Soho Date Night. Find intimate bars and restaurants to wine and dine in plus stay tuned for more information on V-Day set menus coming soon...
Pancake Day in Soho
Across Soho
Celebrate Pancake Day this year by stacking up your favourite flavours and heading to one of our top pancake spots in Soho. From The Breakfast Club to The Ivy - indulge in delicious, freshly flipped pancakes. Stay tuned for more information coming soon.
LABRUM London Pop-Up Shop
35A Marshall Street
Discover pop-up by LABRUM London, sidestepping trends to story tell West African narratives.
LGBTQ+ Month
Across Soho
Join us in February as we celebrate Soho's queer scene. Welcoming diversity, inclusivity and community, shop from LGBTQ+ friendly businesses. Stay tuned for more information coming soon. Save the date for Pride in London 2025 and celebrate in London's West End 5th July.
Here to stay
From luxury boutiques to affordable restings, find the ultimate stay in Soho with the variety of hotels in the neighbourhood and surrounding West End area. Book your stay to extend your Soho experience.
Oceanus Pop-Up Shop
8 Newburgh Street
Explore the first-ever bricks and mortar of premium swimwear brand Oceanus, on a mission to encourage self expression.
Record Store Day
Across Soho
Celebrate Record Store Day in Soho - the home of music, culture and creativity in London. With the official day sponsored by BBC Radio 6 Music, head to your favourite Soho record stores to browse some of the greatest songs ever to be produced. Stay tuned for more information coming soon.
Siân Davey: The Garden
The Photographer's Gallery
Discover works from Siân Davey’s 'The Garden' in a free outdoor exhibition in the Soho Photography Quarter, just outside the Gallery.
Live music at Ain't Nothin' But
20 Kingly Street
Join Ain't Nothin' But on Monday evenings for their Blues Jam. From 8pm - 1am, bring your instrument, sign up to their list and show us what you've got.
Deborah Turbeville: Photocollage
The Photographer's Gallery
Highlighting the work of innovative American fashion photographer, Deborah Turbeville, visit the current exhibition at The Photograph's Gallery until 23 February
Soho Food Feast
St Anne's Churchyard Gardens, Wardour Street
12pm - 6pm on Saturday 7th and Sunday 8th June, join us for the Soho Food Feast. Set up by Margot Henderson, of Rochelle Canteen and members of the Soho Community who wanted to help. The event raises money for the severely underfunded Soho Parish Primary School, located on Great Windmill and Archer Street. Stay tuned for more information coming soon.
Comedy Clubs in Soho
Soho Comedy Factory
Discover some of London's top comedy talent with up-and-coming comedians to surprise big names. Laugh your way through the evening in Soho.
A short walk away...
Experience a full day in the West End and explore nearby London neighbourhoods
10-15 MINS WALK FROM SOHO
Covent Garden
London's living landmark, discover every corner of Covent Garden to uncover Seven Dials and Neal's Yard and visit the iconic Market Building and Piazza. The world-famous shopping, dining and experience destination is home to 300+ global and independent brands.
5-10 MINS WALK FROM SOHO
Chinatown London
Located on the outskirts of Soho, Chinatown London is a thriving dining destination bursting with East & South East Asian flavours. Eat and drink your way through over 70 restaurants and bars.
Explore Soho
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