What's On
Experience Soho day to night
Unmissable pop-ups. Unique brand experiences. Buzzing pubs, clubs, and bars. Celebrate the unique culture of this West End district of entertainment. Soho has it all, 24 hours a day.
Christmas in Soho
Immerse yourself in the spirit of Soho this Christmas with the launch of the brand-new Carnaby Street installation, 'Into the Light'. Discover new festive menus, Christmas cocktails and the perfect gifts for under the tree with over 300 global brands to gift shop from this November and December.
Soho Nights
Experience Soho Nights late night shopping, limited time offers and in-store experiences exclusive to our neighbourhood every Wednesday throughout November and December.
Liberty London x Wicked
One of Britain's oldest department stores is having a 'Wicked' makeover this Christmas with a 'Find Your Magic Within' takeover in collaboration with Universal Pictures. Starring Ariana Grande and Cynthia Erivo, Wicked will be in cinemas from 22 November.
Plan your visit to the neighbourhood
Explore the neighbourhood
Build an itinerary, plan your travel, book your stay in a hotel, research theatres, galleries and museums and immerse yourself in the neighbourhood.
Pink Fridays at Sculpted By Aimee
20 Foubert's Place
Join Sculpted By Aimee in-store every Friday in November for FREE mini makeovers, exclusive offers, beauty gifts and tasty treats in-store!
Carnaby Street presents 'Into the Light'
Discover the story behind Carnaby Street's brand new Christmas installation for 2024
LABRUM London Pop-Up Shop
35A Marshall Street
Discover pop-up by LABRUM London, sidestepping trends to story tell West African narratives.
Oceanus Pop-Up Shop
8 Newburgh Street
Explore the first-ever bricks and mortar of premium swimwear brand Oceanus, on a mission to encourage self expression.
Here to stay
From luxury boutiques to affordable restings, find the ultimate stay in Soho with the variety of hotels in the neighbourhood and surrounding West End area. Book your stay to extend your Soho experience.
Siân Davey: The Garden
The Photographer's Gallery
Discover works from Siân Davey’s 'The Garden' in a free outdoor exhibition in the Soho Photography Quarter, just outside the Gallery.
Live music at Ain't Nothing But
20 Kingly Street
Join Ain't Nothing But on Monday evenings for their Blues Jam. From 8pm - 1am, bring your instrument, sign up to their list and show us what you've got.
Celebrate NYE in Soho
Celebrate New Year's Eve at London's most iconic nightlife destination. Party into the early hours with The Little Violet Door or get-together with friends and family to enjoy your final meal of the year at one of our Kingly Court restaurants.
Uniform Standard Pop-Up Shop
2 Marshall Street
Designed in London, visit the pop-up by premium and minimalistic sneaker brand, Uniform Standard.
Deborah Turbeville: Photocollage
The Photographer's Gallery
Highlighting the work of innovative American fashion photographer, Deborah Turbeville, visit the current exhibition at The Photograph's Gallery until 23 February
Big Kid Ice Cream Pop-Up
1 Kingly Street
Debut pop-up by ice cream experts, expect to try the finest scoops of insane soft serves. Grab and go with your cone or tub.
A short walk away...
Experience a full day in the West End and explore nearby London neighbourhoods
10-15 MINS WALK FROM SOHO
Covent Garden
London's living landmark, discover every corner of Covent Garden to uncover Seven Dials and Neal's Yard and visit the iconic Market Building and Piazza. The world-famous shopping, dining and experience destination is home to 300+ global and independent brands.
5-10 MINS WALK FROM SOHO
Chinatown London
Located on the outskirts of Soho, Chinatown London is a thriving dining destination bursting with East & South East Asian flavours. Eat and drink your way through over 70 restaurants and bars.