What's On
Experience Soho day to night
Unmissable pop-ups. Unique brand experiences. Buzzing pubs, clubs, and bars. Celebrate the unique culture of this West End district of entertainment. Soho has it all, 24 hours a day.
Christmas in Soho
Immerse yourself in the spirit of Soho this Christmas with the launch of the brand-new Carnaby Street installation, 'Into the Light'. Discover new festive menus, Christmas cocktails and the perfect gifts for under the tree with over 300 global brands to gift shop from this November and December.
The Gingerbread Shed
Raising money for Global's Make Some Noise, get your mulled wine, hot chocolate and gingerbread fix on Carnaby Street with the festive Gingerbread Shed.
Celebrate NYE in Soho
Celebrate New Year's Eve at London's most iconic nightlife destination. Party into the early hours with The Little Violet Door or get-together with friends and family to enjoy your final meal of the year at one of our Kingly Court restaurants.
Take your Carnaby Street wreath selfie
Don't forget to tag your festive Carnaby Street selfie with @thisissoho to be shared on our Instagram. Plus scan the QR code to donate to Global's Make Some Noise charity.
Plan your visit to the neighbourhood
Explore the neighbourhood
Build an itinerary, plan your travel, book your stay in a hotel, research theatres, galleries and museums and immerse yourself in the neighbourhood.
Liberty London x Wicked
One of Britain's oldest department stores is having a 'Wicked' makeover this Christmas with a 'Find Your Magic Within' takeover in collaboration with Universal Pictures. Starring Ariana Grande and Cynthia Erivo, Wicked is now in cinemas.
Join us for Veganuary
Go meat-free this January with our guide to Soho's Vegan Scene. Eat well and feel good with vegan and vegetarian friendly restaurants and alternatives for Veganuary 2025.
LABRUM London Pop-Up Shop
35A Marshall Street
Discover pop-up by LABRUM London, sidestepping trends to story tell West African narratives.
Celebrate Valentine's Day in Soho
Romance is in the air this February with our guide to the ultimate Soho Date Night. Find intimate bars and restaurants to wine and dine in plus stay tuned for more information on V-Day set menus coming soon...
Here to stay
From luxury boutiques to affordable restings, find the ultimate stay in Soho with the variety of hotels in the neighbourhood and surrounding West End area. Book your stay to extend your Soho experience.
Oceanus Pop-Up Shop
8 Newburgh Street
Explore the first-ever bricks and mortar of premium swimwear brand Oceanus, on a mission to encourage self expression.
Siân Davey: The Garden
The Photographer's Gallery
Discover works from Siân Davey’s 'The Garden' in a free outdoor exhibition in the Soho Photography Quarter, just outside the Gallery.
Live music at Ain't Nothing But
20 Kingly Street
Join Ain't Nothing But on Monday evenings for their Blues Jam. From 8pm - 1am, bring your instrument, sign up to their list and show us what you've got.
Uniform Standard Pop-Up Shop
2 Marshall Street
Designed in London, visit the pop-up by premium and minimalistic sneaker brand, Uniform Standard.
Deborah Turbeville: Photocollage
The Photographer's Gallery
Highlighting the work of innovative American fashion photographer, Deborah Turbeville, visit the current exhibition at The Photograph's Gallery until 23 February
A short walk away...
Experience a full day in the West End and explore nearby London neighbourhoods
10-15 MINS WALK FROM SOHO
Covent Garden
London's living landmark, discover every corner of Covent Garden to uncover Seven Dials and Neal's Yard and visit the iconic Market Building and Piazza. The world-famous shopping, dining and experience destination is home to 300+ global and independent brands.
5-10 MINS WALK FROM SOHO
Chinatown London
Located on the outskirts of Soho, Chinatown London is a thriving dining destination bursting with East & South East Asian flavours. Eat and drink your way through over 70 restaurants and bars.