What's On
Experience Soho day to night
Unmissable pop-ups. Unique brand experiences. Buzzing pubs, clubs, and bars. Celebrate the unique culture of this West End district of entertainment. Soho has it all, 24 hours a day.
Chinese New Year in Soho
Join us this January and February to celebrate the Year of the Snake with Soho's celebrations of the Lunar New Year. From exceptional Asian dining to exclusive Chinese New Year collections available to shop. Stay tuned for further information on the iconic parade through the West End of London.
Louis Vuitton x Murakami Pop-Up
39 Brewer Street
French luxury fashion house Louis Vuitton has opened a pop-up store in Soho to mark the 20th Anniversary of its collaboration with Japanese artist Takashi Murakami.
Join us for Veganuary
Go meat-free this January with our guide to Soho's Vegan Scene. Eat well and feel good with vegan and vegetarian friendly restaurants and alternatives for Veganuary 2025.
Plan your visit to the neighbourhood
Explore the neighbourhood
Build an itinerary, plan your travel, book your stay in a hotel, research theatres, galleries and museums and immerse yourself in the neighbourhood.
Celebrate Valentine's Day in Soho
Romance is in the air this February with our guide to the ultimate Soho Date Night. Find intimate bars and restaurants to wine and dine in plus stay tuned for more information on V-Day set menus coming soon...
Here to stay
From luxury boutiques to affordable restings, find the ultimate stay in Soho with the variety of hotels in the neighbourhood and surrounding West End area. Book your stay to extend your Soho experience.
LABRUM London Pop-Up Shop
35A Marshall Street
Discover pop-up by LABRUM London, sidestepping trends to story tell West African narratives.
Oceanus Pop-Up Shop
8 Newburgh Street
Explore the first-ever bricks and mortar of premium swimwear brand Oceanus, on a mission to encourage self expression.
Siân Davey: The Garden
The Photographer's Gallery
Discover works from Siân Davey’s 'The Garden' in a free outdoor exhibition in the Soho Photography Quarter, just outside the Gallery.
Live music at Ain't Nothin' But
20 Kingly Street
Join Ain't Nothin' But on Monday evenings for their Blues Jam. From 8pm - 1am, bring your instrument, sign up to their list and show us what you've got.
Deborah Turbeville: Photocollage
The Photographer's Gallery
Highlighting the work of innovative American fashion photographer, Deborah Turbeville, visit the current exhibition at The Photograph's Gallery until 23 February
A short walk away...
Experience a full day in the West End and explore nearby London neighbourhoods
10-15 MINS WALK FROM SOHO
Covent Garden
London's living landmark, discover every corner of Covent Garden to uncover Seven Dials and Neal's Yard and visit the iconic Market Building and Piazza. The world-famous shopping, dining and experience destination is home to 300+ global and independent brands.
5-10 MINS WALK FROM SOHO
Chinatown London
Located on the outskirts of Soho, Chinatown London is a thriving dining destination bursting with East & South East Asian flavours. Eat and drink your way through over 70 restaurants and bars.