Chinese New Year
Celebrate Year of the Snake this Lunar New Year in London's Soho.
Shop, dine and celebrate the Year of the Snake
2025 welcomes the 'Year of the Wood Snake' from 29th January. Shop Lunar New Year gifting across Carnaby Street and Soho, enjoy shared dining moments across Kingly Court and London's iconic Chinatown restaurants.
Chinese New Year Parade
Sunday 2nd February
This years Chinese New Year Parade takes to the streets of the West End on Sunday 2nd February. Celebrating the new Year of the Snake, enjoy the lively parade, performances, immersive activities and the best of Eastern Asian dining. The London parade features is known for featuring the largest gathering of Chinese lion & dragon dancing in Europe, colourful floats and more than 50 teams taking part.
Organised by the London Chinatown Chinese Association (LCCA)
Swatch's New Releases
Swatch have released two brand-new watches inspired by the Year of the Snake, the 'Golden Red Bamboo' and the 'Blue and Golden Lithe Dancer'. Designed to embrace the power of transformation, the watches feature stunning, vibrant colours and unique designs, inspired by the Wood Snake, the ruling snake of 2025.
Dining in Chinatown
Looking to explore the best of Asian cuisine this Lunar New Year? Discover a range of dining options in Chinatown, only a short walk from Soho. From Chinese dumplings to Japanese grill, bubble tea, traditional sweet treats and more, there is plenty to discover.
Paul Smith's Capsule Collection
Celebrate Lunar New Year in style with Paul Smith. To welcome the Year of the Snake, Paul Smith presents a special capsule collection, alongside their finest formalwear.
Lunar New Year at Muji
The Snake represents a time for shedding old skin and embracing growth, wisdom and positive change. Explore MUJI's collection of lucky red items in-store this Lunar New Year to symbolise new beginnings.
Savi x Missoma Collection
Savi x Missoma is back with a limited edition three-piece drop for Chinese New Year. Celebrate the Year of the Snake with Missoma’s new jewellery styles featuring seed pearls and red quartz beads – as well 'S'-shaped beads signifying both serpents and Savi. Beijing-born creator Savi’s signature style, a unique blend of pared-back modern with vintage, has amassed her a devoted following in China, and now globally. Shop the new collection now.
MALIN + GOETZ
29th January - 1st February
To celebrate the new year, MALIN + GOETZ is offering a bespoke, limited edition bergamot hand+body wash, dressed in red and adorned with the auspicious white narcissus flower. Citrus fruits hold a special significance in the Lunar New Year celebration and represent happiness and abundance.
Gift to others (or yourself) a beautifully packaged hand+body wash to honour the traditions and celebrations of the Lunar New Year.
Luxe Luck at MAC Cosmetics
Made to treasure and transform, scale up your luck this Lunar New Year with the MAC Luxe Luck collection of face, eye and lip favourites in new and beloved shades sure to bring luck and a touch of luxury.
Lunar New Year at Speedboat Bar
Toast to the Year of the Snake with Speedboat Bar's scrumptious Snakeblood Negroni.
This delicious fusion of Yaa Dong (a medicinal blend of roots and barks sourced from Thailand) with citrus from Ryewater Nursery, vermouth, Campari and a slice of bitter gourd is not one to miss this Lunar New Year.
Lunar New Year at BAO
Almost too cute to eat, dig into Bao's limited-edition snake BAO with pistachio ricotta cream, sprinkled with caramelised pistachios. Available for dine in or takeaway grab them while you can!
Guests should also ready their chopsticks to toss their salad in the air - the higher you toss, the greater your fortune for the year ahead.
Discover More Asian Dining in Soho
BAO
Taiwanese restaurant specialising in small plates and bao buns, each individually made to a secret recipe.
Bone Daddies
Ramen restaurant serving classic dishes with a creative twist, in a bustling and casual atmosphere.
Donia
Filipino restaurant combining traditional flavours and techniques, with a sharing style menu and view into the open kitchen.
INKO NITO
Japanese restaurant with Korean influences. Serving brunch, lunch, dinner and cocktails around a open robata grill centrepiece.
Kanada-Ya
Award winning Japanese Ramen restaurant, specialising in authentic Tonkotsu ramen alongside restaurant-specific specials.
KILN
Thai restaurant with casual open kitchen cooking, using wood burning ovens and grills.
Korean Dinner Party
Inspired by LA's Koreatown, dine on East meets West dishes, cocktails and craft sake to the sounds of Korean hip hop.
Liu Xiaomian
Chongqing Noodle Bar inspired by Southwestern China's spicy noodles, famous for their bold flavour.
Myung Ga
Korean inspired cuisine with a grill at each table, where your meal will be cooked in front of you.
OKA
Pan-Asian dining with small plates and grilled items which combine both contemporary and traditional Asian flavours.
Rosa's Thai Cafe
Family run restaurant inspired by Thai cuisine, with a modern twist. Serves lunch and dinner.
Speedboat Bar
Late night bar and restaurant serving up the Thai flavours of Bangkok.
The Duck and Rice
Chinese restaurant mixing classic British pub-style menus with Authentic Chinese cooking.
Ugly Dumpling
Dumpling restaurant fusing Western and Eastern flavours. Serves traditional Asian classics and innovative concoctions.
Yauatcha Soho
Lively, contemporary Chinese restaurant known for their dim sum and high-end tea.