London Fashion Week in Soho
20th-24th February
Celebrate London Fashion Week in Soho
Celebrate incredible British and UK based brands this London Fashion Week in Soho. As London's fashion hub, discover independent designers, thriving British fashion brands, luxury shopping experiences and more in Soho.
Discover the London Fashion Week City Wide Celebration, offering a curated programme of unique experiences, in-store activations and exclusive discounts, open to all.
Reinvent your style
City Wide Offers in Soho
- Skinwork - Enjoy a Fashion Week Facial Exclusive treatment promotion incorporating their signature SKINWORK with lymphatic drainage to de-puff and drain, pigment-correcting peel to target uneven skin tone for a glass-skin finish. Pay £145 for 65 minutes of treatment (£85 discount)
- Oliver Peoples - Book an eye test at the eyewear brand's London boutique and enjoy a premium service.
- Bocconcino - Enjoy an evening of classic Italian flavours with contemporary sophistication with a five-course tasting menu. Receive a glass of Champagne on arrival throughout London Fashion Week.
LABRUM x adidas 5k run
Saturday 22nd February
Get your body moving with a Saturday morning run with LABRUM, powered by adidas. Whether you are running for fitness, or for fun, the event is open for all.
Ben Sherman
10th February - 10th March
Celebrate the launch of Ben Sherman's SS25 collection launch with 20% off full priced items in-store for an entire month. The offer cannot be used in conjunction with others, and make sure to quote JAZZ20 at checkout to redeem!
Womenswear
With trailblazing flagship stores, carefully-curated premium vintage shopping, and world-renowned women's boutiques, Soho is the place to be to rejuvenate your wardrobe.
Shop Scandinavian street style at GANNI and Stine Goya, shop consciously with unisex apparel by PANGAIA, one-of-a-kind pieces by Annie's Ibiza or stunning dresses at Nobody's Child and RIXO.
For the accessories lover
For the jewellery lovers, shop stunning and timeless pieces from Missoma, Metal Morphosis and House of Astrid & Miyu. Missoma and Astrid & Miyu also offer bracelet welding in-store, making for the perfect, minimalistic forever piece.
For something a little more alternative go for Sacred Gold or The Great Frog, or Mor London, perfect for those who love chunkier, statement jewellery.
Menswear
This London Fashion Week, discover everything from cult streetwear labels including Axel Arigato, END. and Cole Buxton to bespoke tailoring at Mark Powell.
Soho is home to the best of British menswear designers, from the likes of Paul Smith to mod culture-inspired fashion at Ben Sherman and Farah.
